Privacy Policy
On this page
PrimaryCareIM respects your privacy and is committed to protecting the information you share with us through this website. This Privacy Policy explains how information may be collected, used, disclosed, and protected when you visit our website, use its features, submit a contact form, request to be contacted, or otherwise interact with us online. We want visitors to understand what information may be gathered through the website, why it may be collected, how it may be used, when it may be shared, and what steps we take to handle it responsibly.
Scope of this Privacy Policy
This Privacy Policy applies to the PrimaryCareIM website and to website pages, forms, and digital features that link to or reference this policy. It is intended to describe our website and online privacy practices, including the collection and handling of information through website visits, contact forms, cookies, analytics technologies, and similar tools.
Because PrimaryCareIM is a healthcare provider, some information submitted through the website may also relate to healthcare services. Even so, this Privacy Policy is intended specifically for website privacy practices. It does not replace any separate patient privacy notice, medical records policy, or Notice of Privacy Practices that may apply to protected health information in connection with treatment, billing, or other healthcare operations. That separation is consistent with how large healthcare organizations structure their privacy materials online.
Information you provide to us
Like many websites, we may automatically collect certain technical and usage-related information when visitors access or browse the site. This information may include your IP address, browser type, browser settings, device type, operating system, date and time of access, pages viewed, referring website addresses, general geographic information derived from IP data, time spent on pages, and patterns of navigation within the site.
This information helps us understand how visitors use the website, which content is most useful, how users move between pages, what technical issues may arise, and where improvements may be needed. It also helps us maintain website functionality, support website security, troubleshoot technical problems, and improve the overall user experience. Larger healthcare and health-information sites commonly describe both direct-submission data and automatically collected website data in their privacy policies, and that is the approach reflected here.
Information collected automatically
Like many websites, we may automatically collect certain technical and usage-related information when visitors access or browse the site. This information may include your IP address, browser type, browser settings, device type, operating system, date and time of access, pages viewed, referring website addresses, general geographic information derived from IP data, time spent on pages, and patterns of navigation within the site.
This information helps us understand how visitors use the website, which content is most useful, how users move between pages, what technical issues may arise, and where improvements may be needed. It also helps us maintain website functionality, support website security, troubleshoot technical problems, and improve the overall user experience. Larger healthcare and health-information sites commonly describe both direct-submission data and automatically collected website data in their privacy policies, and that is the approach reflected here.
Contact forms and online communications
When you submit information through our website contact form, we may use that information to respond to your message, follow up with you, direct your request to the appropriate clinic team or location, and communicate with you using the contact preference you selected. If you ask to be contacted by call or text, we may use the information you provide to communicate with you in that manner, subject to applicable law and clinic practices.
Website communications are intended for general contact and non-emergency communication. Visitors should not use website forms to send urgent medical requests, emergency concerns, or time-sensitive treatment needs. If you are experiencing a medical emergency, you should call 911 or go to the nearest emergency room. We also encourage visitors not to submit more sensitive medical information than is reasonably necessary for an initial website inquiry.
Our website may rely on secure third-party service providers to support form processing, online communications, and operational workflows related to website inquiries. Although we prefer not to spotlight specific vendors in the policy text unless necessary, those service providers may assist us in securely receiving, transmitting, storing, or routing the information you choose to submit through the website.
Cookies and similar technologies
Our website may use cookies and similar technologies to support website functionality, recognize returning visitors, understand how the site is used, remember user preferences, and improve the browsing experience. Cookies are small data files that may be stored on your browser or device. Similar technologies may include scripts, tags, pixels, or analytics tools that help us evaluate website traffic, user interaction, and overall performance.
These technologies may help us understand which pages are visited most often, how visitors move through the site, whether certain content is effective, whether a visitor returns to the site over time, and how the site performs across different devices and browsers. Some of these technologies may also support basic security, troubleshooting, and performance monitoring.
You may be able to control cookies and related technologies through your browser settings. However, disabling some of these tools may affect how certain parts of the website function or appear.
Analytics and advertising technologies
We currently use tools such as Google Analytics and Meta-related technologies to better understand website traffic, visitor engagement, and digital outreach effectiveness. Google Analytics may collect information about site activity, including page views, approximate location information, referral sources, device or browser information, and aggregated interaction data. We use this information to understand how visitors engage with the site, which pages are most useful, and where improvements can be made.
Meta-related technologies may help us measure how visitors interact with our website or content and may help evaluate the effectiveness of digital outreach, informational campaigns, or social media efforts. These technologies may rely on browser, cookie, or device-based identifiers and may collect or receive information in accordance with the policies and settings of those platforms.
These tools help us better understand and improve our online presence, but they operate according to their own technologies and privacy practices. Health and healthcare websites commonly disclose their use of analytics and similar tools in this way, including separating website privacy functions from broader patient-health privacy issues.
How we use information
We may use information collected through the website for a range of legitimate website, communication, and operational purposes. For example, we may use information to respond to inquiries, follow up on contact requests, communicate with visitors based on the contact preferences they selected, direct requests to the appropriate clinic staff or location, maintain communication records, improve website content and usability, analyze visitor behavior, maintain website performance, support clinic communications, and protect the security and integrity of our digital systems.
We may also use information to better understand what visitors are looking for when they come to the website, what educational or service-related content appears to be most helpful, how the site can be made easier to use, and how our digital communications can be improved over time. In short, information collected through the website is used to support responsiveness, website improvement, basic operations, security, and communication.
How information may be disclosed
We do not sell your personal information.
We may disclose information collected through the website in limited circumstances that are reasonably related to website operations, communications, service delivery, security, and legal compliance. For example, information may be disclosed to service providers that help us operate the website, support hosting, process website form submissions, facilitate communications workflows, provide analytics, maintain technical systems, or support clinic-related operational functions. Information may also be disclosed internally to appropriate staff, systems, or authorized personnel as needed to respond to a request or manage website communications.
In addition, information may be disclosed if required by law, court order, subpoena, legal process, or government request, or when we believe disclosure is necessary to protect the rights, property, safety, or security of the clinic, our patients, our staff, website users, or the public. Information may also be disclosed in connection with a business reorganization, administrative transition, or similar event where disclosure is permitted by applicable law.
This website Privacy Policy is intended to address website and online information practices. Disclosures involving protected health information in the context of treatment, payment, or healthcare operations should be addressed in the clinic’s separate Notice of Privacy Practices, which is the HIPAA-required notice for that purpose. HHS guidance distinguishes those patient-information notices from general online privacy disclosures.
Third-party service providers
We may work with third-party service providers that help support the operation, maintenance, and improvement of the website and related online communications. These service providers may assist with website hosting, analytics, technical support, form processing, communications workflows, advertising measurement, operational systems, or related administrative services.
Where appropriate, these providers may process information on our behalf in order to perform services for us. We expect such providers to handle information in accordance with applicable contractual, legal, or operational requirements relevant to their role. If a provider helps support the secure intake or routing of website-submitted information, that provider may also be expected to follow the privacy and security standards applicable to the services it performs.
Third-party links, tools, and embedded content
Our website may contain links to third-party websites, map services, social media pages, scheduling-related tools, or other external features. In some cases, our website may also include embedded content or services provided by third parties. If you interact with those services, the third party may collect information according to its own privacy practices.
We are not responsible for the privacy, content, or security practices of third-party websites or services that are not under the control of PrimaryCareIM. For that reason, we encourage visitors to review the privacy policies of any third-party services they access through links or embedded tools on our website.
Data security
We use reasonable administrative, technical, and physical safeguards designed to protect information collected through the website from unauthorized access, misuse, disclosure, alteration, or destruction. These safeguards may include secure website practices, controlled access to systems, reputable service providers, technical protections, and other operational measures appropriate to the nature of the information involved.
Even so, no website, online service, or method of electronic transmission can be guaranteed to be completely secure. While we take privacy and security seriously and make reasonable efforts to protect website-submitted information, we cannot guarantee absolute security of information transmitted over the internet. For that reason, visitors should avoid using general website forms to send highly sensitive, confidential, or urgent medical information unless they have been specifically directed to do so through an appropriate secure process. Cleveland Clinic’s website privacy and security materials similarly explain security safeguards while still acknowledging that internet-based systems cannot promise absolute security.
Data retention
We may retain information collected through the website for as long as reasonably necessary for the purposes described in this Privacy Policy. Depending on the nature of the information and the reason it was collected, that may mean retaining it long enough to respond to inquiries, maintain communication records, support clinic operations, improve website functionality and services, comply with legal obligations, resolve disputes, protect the integrity of the site, and enforce applicable policies or agreements.
Retention periods may vary depending on the type of information involved, how it was submitted, the systems through which it was received, and any legal, operational, or compliance obligations that apply.
Children’s privacy
This website is not directed to children under the age of 13, and we do not knowingly collect personal information online from children under 13 without appropriate consent where required by law. If we learn that personal information has been submitted online by a child in a manner not permitted by law, we will take reasonable steps to address the matter in accordance with applicable requirements.
Your choices
You may choose not to submit personal information through the website, although doing so may limit your ability to use certain contact features or request follow-up online. You may also be able to manage cookies through your browser settings and adjust certain advertising or privacy preferences through third-party platforms such as Google or Meta.
If you have questions about information you submitted through the website or would like to inquire about our website privacy practices, you may contact us using the information provided below.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our website practices, technologies, legal requirements, vendor relationships, or clinic operations. When we make updates, we will revise the Effective Date shown at the top of this page. We encourage visitors to review this Privacy Policy periodically so they remain informed about our current website privacy practices.
Website communication notice
This website is intended for general informational and communication purposes only. Using this website, submitting a form, or contacting us online does not by itself create a doctor-patient relationship.
Please do not use this website to send urgent medical concerns or emergency information. If you need immediate medical attention, call 911 or go to the nearest emergency room.
Contact us
If you have questions about this Privacy Policy or the website privacy practices of PrimaryCareIM, please contact us at:
PrimaryCareIM – Fort Myers
13670 Metropolis Ave #104, Fort Myers, FL 33912
+1 (239) 489-0800
PrimaryCareIM – Lehigh Acres
1150 Lee Blvd. #4 Lehigh Acres, FL 33936
Email us at: info@primarycareim.com